Mobile game developers are constantly seeking ways to expand their player base and increase revenue opportunities – especially in light of the recent changes on both iOS and Android. Game developers are particularly interested not just in user acquisition, but incrementality with their paying users today, to help grow the average revenue per paying user….
Mobile game monetization still relies heavily on app stores, but every year the price of snagging and keeping players gets higher. It’s time for publishers and developers to think about the benefits of a direct-to-gamer web shop strategy. During a recent VB Spotlight, “Why mobile game developers need to market directly to players,” Berkley Egenes,…
Apple announced today which games are coming to its Arcade subscription service. July promises to be a particularly rich month for Apple’s gamers, as Arcade users are getting classic titles Stardew Valley and Slay the Spire. They’re also getting a new cozy game called Hello Kitty Island Adventure. The service adds titles every Friday, along with…
